I help mission-driven companies and organizations grow and thrive. With deep expertise in marketing, fundraising and optimization, I drive growth and revenue. I'm based in the San Francisco Bay Area.
work
Iterative Testing | A/B Testing | Form Design
Localization | UX Design
UI Design | User Flows | Wireframes | Prototypes
about
I help mission-driven organizations grow and thrive.
I'm a storyteller, a problem solver, and my specialities include A/B testing, complex user flows, user testing, localization, and a deep understanding of how data can inform design decisions. I’ve worked with high-volume payments teams on customer-facing tech across many countries and languages at a scale of billions of impressions per month, and have been lucky to work with talented people internationally, bringing a global perspective to my work. I'm also an experienced manager and enjoy helping people thrive.
I'm based in the San Francisco Bay Area and am accustomed to remote work, with global teams. I’m also a mom, a mountain biker, and a lifelong illustrator.
experience
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Designs and implements global campaigns and testing programs; increased base from 8,000 to over 35,000 in 9 months
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Directs A/B tests and other user experiments at scale to improve retention and engagement metrics; analyzes trends and test results using data from a variety of sources
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Streamlines and automates iNaturalist user acquisition, retention, and engagement campaigns in an international environment
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Oversees engagement content including monthly newsletters, banners, and email, improving engagement metrics across a global audience of scientists and nature enthusiasts
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Led localization, design, payments, and language research and A/B tests at a global scale of billions of impressions, informing strategy of appeal banners and emails, and increasing revenue in excess of $10M annually
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Managed team responsible for deploying design projects on schedule across 30 countries and 20 languages, ensuring a smooth operation
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Served as a liaison between Localization, Payments, Tech, Operations, Design, and other teams responsible for raising $130M annually to operate Wikipedia, balancing critical cross-team communication and planning
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Executed a communications audit of hundreds of museum design, editorial, and development collateral pieces to help inform future strategies for the new museum that reopened in 2016
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Developed KPIs and cross-channel testing frameworks to measure visitor engagement and conversion effectiveness.
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Redesigned all marketing materials; revamped social and email campaigns, significantly boosting audience engagement; responsible for all earned income
Sr. Digital Marketing Manager
Onsite
2010 - 2011
Digital Marketing Coordinator
Onsite
2008 - 2010
education and certifications
Skillcrush
FIT New York
New York University
University of San Francisco
UX Design Certification
AAS Graphic Design
BA
MBA
skills and tools
Communication
Conflict resolution
Leadership
Localization
People management
Project management
Program management
Adobe Creative Suite
Asana, Jira
Figma
HTML5/CSS3/JS
Notion
Slack
A/B testing
Data analysis
Design systems
Digital prototypes
Identity design
Information architecture
Usability testing
UI design patterns
UX strategy & vision
Wireframes
other interests
I'm a lifelong artist and arts advocate. Keeping my finger on the pulse of what's happening in art and design keeps my work fresh and diverse.
